Gift Cards
Following an initial run of 750 displays, Next has more than doubled its number of Gift Card units. Positioned near queue areas and built to endure heavy use, Gift Cards are presented in an unobtrusive yet attractive way. These units currently sell around eighty thousand gift cards per week. Winner of a Silver Award at the POPAI Awards 2009. The judges said:
“This execution was bang on the brief and very ‘Next’ in its design and branding slotting in seamlessly to the rest of the store format. The unit is visually strong and feels simple yet stylish whilst giving maximum flexibility and a small footprint. Once in situ, the unit delivered good sales uplifts for the client whilst offering more placement opportunities for a category sometimes limited to cash desk P-O-P.”