officeTwelve have revived the Next Children’s denim area which looks to present the product in a logical way. We introduced materials and textures which have relevance to the product and pigeon holes are utilised so customers aren’t overwhelmed by vast amounts of denim. The large above carcass graphic highlights the area to customers as they enter the department. Referencing the iconic jeans button into the graphics highlights the authenticity of the denim.

Fantastic feedback from Next customers who find the area simple and attractive to shop.